There’s a good reason that major retailers and the big franchises use digital screen technology – it works.
Digital screens can deliver a dynamic, high-impact customer experience, highlighting product features, current specials or promotions.
They can help shoppers make educated decisions by highlighting product features and benefits right at the point of decision.
Extensive market research has shown that digital screens are more effective in delivering results, with a recent study noting that, on average, digital signage increases sales by more than 30% (Digital Signage Today).
Rather than going to the expense of printing flyers that have a limited life-span of relevance, you can display multiple key messages on a single screen – and update your content almost instantly.
There’s also a genuine opportunity to offset your rental costs – or even turn a profit – by subletting advertising space on your screen.
If your screen is in a prominent location (like a high-traffic retail zone), there’s great scope to generate income. And we’ll still manage that additional content – supplied by the advertiser – at no extra cost.
Put simply, digital signage is the smart retail solution for product promotion.
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